What’s Fresh!

Pomegranate How-To

November is peak season for fresh Pomegranates from California! Check out some how-to for opening the fruit and removing the delicious arils.

Produce Geek’s Guide to Sweet Potatoes!

What we often call “Yams” in the US are actually Sweet Potatoes, and did you know there are quite a few varieties? Jon Steffy shares flavor profiles and use ideas for this tasty tuber. Fall and winter is a wonderful time to enjoy more Sweet Potatoes when they’re at their best.

APPLE TASTE TEST: Lucy Rose (red-flesh!), SugarBee, SnapDragon, Envy

There are so many new apple varieties to try! So many, that it may be helpful to know what to expect. Jon taste tests four varieties that are in season starting in late October: red-fleshed and sweet “Lucy Rose”; “SugarBee” and “SnapDragon” -two varieties with Honeycrisp parentage; and “Envy” – what Red Delicious wishes it was.

Pears How-to and Varieties

When is a pear ripe? Which ones change color? What is the difference between the varieties – Anjou, Red Anjou, Bartlett, Bosc, Comice? Jon Steffy talks pears how-to for ProduceGeek.com for fall and winter enjoyment.

Fall Brussels Sprouts How-to, and Blueberry Taste Comparisons!

Fall and winter is peak season for Brussels Sprouts. This veggie used to get a bad rap for being stinky and mushy, BUT fresh Brussels Sprouts prepared correctly – HIGH HEAT + SHORT COOKING TIME create a delicious eating experience. Jon talks Brussels Sprouts and taste-tests some imported Blueberries too.


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends during my time working at Four Seasons Produce has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!