What’s Fresh!

July 2020 peak Cherries and Blueberries!

July 2020 is prime time for Blueberries from New Jersey then Oregon/Washington and Michigan. It is also the best month to enjoy premium flavor and quality Washington Dark Sweet Cherries!

Rosé Strawberries and Sweetest Batch Strawberries TASTE TEST

New berries to try! In season for mid to late June, pink Rosé Strawberries from Driscoll’s and their Sweetest Batch Strawberries. We give you the taste test details.

June Peaches are in Season!

It’s June and Peaches are back in season! Yellow Peaches from Georgia and South Carolina, Organic and Conventional Yellow and White Peaches plus flat Donut Peaches. Storage and ripeness tips and info.

Sungold Kiwifruit for June and July!

You’re familiar with tangy Green Kiwifruit but have you tasted sweet Sungold Kiwifruit? Organic and conventional Sungold are in season from New Zealand during June, July and August.

Big Strawberries, Cotton Candy Grapes for Spring

May and June are peak season for delicious, plump Strawberries from California – conventional and organic. Local Strawberries are in season during late spring in many regions too. Blackberries are outstanding and affordable for May 2020. Plus, the first fresh crop Cotton Candy Grapes are coming into seasons from Mexico in May.


Subscribe and get our content emailed to you automatically!

Select the type(s) of produce you're interested in:

For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends during my time working at Four Seasons Produce has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!