What’s Fresh!

Watermelon Season Tips!

Late April through August is peak season for sweet, refreshing watermelon as the season starts in Florida, Mexico, Texas, then transitions to local harvests around the country during the summer. Let’s check out what to look for, what to avoid, and a few other pointers.

Get Grillin’ with Vidalia Sweet Onions!

Late April through June is peak season for famous, Georgia-grown Vidalia Sweet Onions. Get more tips and info as Jon talks Vidalias.

Spring Means Ataulfo Honey Mangos!

How do you say it? Well, that’s the thing. Ataulfo as a varietal name is hard for many American consumers to say. One grower has branded theirs as “Champagne Mangos”. Now, the the Mango Board which supports the marketing and consumption of all Mangos, has started an initiative to rename “Ataulfo Mangos” to the easier remembered and pronounced “Honey Mango.”

Sweet Bell Peppers for April Grilling and Salads!

Sweet and crisp Red, Yellow & Orange Bell Peppers are great for snacking, grilling, roasting, stuffing and sautéing. And during April they’re in great supply from greenhouses around North America making them more affordable too!

Greenhouse Tomatoes Spring Abundance!

Growing Tomatoes indoors in high-tech greenhouses provides quality, fresh produce before the peak summer local and garden tomatoes are in season. April, May and June are months where Cluster Tomatoes (aka Tomatoes On-the-Vine) and Beefsteak Tomatoes (aka Slicing Tomatoes) are in peak production from greenhouses around North America. But if you’re looking for even bigger flavor, check out Campari and other Cocktail Tomatoes plus sweet Cherry Tomatoes.

Gold Nugget Mandarins, Pixie Tangerines, and TDE Triple-Cross Mandarins!

There are some excellent, late-season California Mandarin varieties to enjoy from mid-March through much of April. Check out Sweet Gold Nugget Mandarins, delicious Ojai Pixie Tangerines, and juicy TDE Triple Cross Mandarins with big flavor.

Snackable Mini Sweet Peppers and Coachella Artichokes

Mini Sweet Peppers are the “baby peeled” carrot of the pepper category – sweet, convenient, snackable, crunchy. They’re in peak season during the late winter. A newer veggie to discover is the Rustico Pepper or Ancient Sweet Pepper – a jumbo, elongated sweet red pepper grown in greenhouses to delicious twisted perfection.

February and March is a great time to enjoy fresh Artichokes grown in Coachella, CA. Check out some Artichoke HOW TO here:

Red-flesh Mandarins?

What is a red fleshed Mandarin? Get the scoop on the new juicy-sweet, seedless, easy-peeler “MandaRosa” Red Mandarin.


SUMO Citrus is huge in size, sweetness and flavor; and they’re easy to peel! Jon Steffy taste-tests the first of the 2020 crop of SUMO Citrus (aka SUMO Mandarins, aka SUMO Oranges) for ProduceGeek.com. Also, if you just want a really good orange, get the scoop on Heirloom Navel Oranges, also in peak season for mid-January through early April.

Oranges NOT orange inside? Cara Cara and Blood Orange Taste-test.

Winter is peak season for California Citrus including the pink-flesh Cara Cara Orange and the streaked-red to maroon-flesh Blood Orange. Get the scoop on these two delicious and unique seedless orange varieties as Jon Steffy shares about the flavor plus some how-to tips.


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends during my time working at Four Seasons Produce has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!