What’s Fresh!

Sweet, crunchy SugarBee Apples; and mini Rockit Apples!

One of the sweetest and one of the smallest – we’re taste-testing special Apple varieties in peak availability in the US from November through January. Sweet and crunchy SugarBee Apples that are a crowd pleaser, plus small and mild Rockit Apples that are ideal for children and on-the-go snacking.

Best Texture Apple Varieties of Early-Mid Fall!

Fall is prime time for fresh crop USA Apples. Here’s some information and a taste test of three of my favorite go-to best-textured Apple varieties for early to mid Fall.


Subscribe and get our content emailed to you automatically!

For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends during my time working at Four Seasons Produce has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!