Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by May 7th

Ataulfo Mangos

Creamy, golden Organic and Conventional Ataulfo Mangos (Honey Mangos) from Mexico are back in season! I can’t get enough of this seasonal Spring treat, and neither can my family!

Sweet Mini Peppers

Convenient and snackable Sweet Mini Peppers are in peak season for spring. Look for specials on 1lb pouch bags. Find out why they’re becoming so popular!

Mini Seedless Cucumbers

Mini Seedless Cucumbers are becoming the “baby peeled carrot” of Cucumbers. With mild flavor, crisp texture and small size – they’re a hit. Mini Seedless Cucumbers are in peak season during the Spring months from greenhouses across North America. Try some!

Cluster Tomatoes

Fresh is a beautiful thing! And here in early Spring, new crop Cluster Tomatoes are now in peak season harvests from the greenhouses of Ontario, Canada and Great Lakes states like Ohio, New York and Michigan.

Seedless Watermelon

The smell of a good, freshly cut ripe, juicy and crisp Red Seedless Watermelon can attract a crowd when the weather is mild. What a sweet pick-me-up treat!


Best tasting Blackberries of the year? There are a few peaks to Blackberry production throughout the year from various parts of North America when there are plentiful enough to be affordable but also taste delicious!

Organic Produce

Best if used by May 7th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Rhubarb

Beautiful Organic Rhubarb is now in peak season from Oregon and Washington. Local harvest of Organic Rhubarb will be at their peak during May in the Mid-Atlantic and Northeast states.

Organic Ataulfo Mangos

Creamy, golden Organic Honey (Ataulfo) Mangos from Mexico are in peak season. The Ataulfo variety is often smaller than most other red and green skin varieties, but it also has a much thinner seed in the middle so you get more yummy fruit to enjoy.

Organic Gold Pineapples

Organic Pineapples from Costa Rica with sweet are in are period of peak harvests right now. Quality and flavor are very good and prices are at their lowest so far this year!

Organic Sweet Baby Broccoli

Sweet Baby Broccoli is sold by several names including: Broccolette, Broccolini and Aspiration. Right now, Organic Sweet Baby Broccoli is in peak season from southern California. Try it!

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!