Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by October 20th

Black Seedless Grapes

Are you missing out on a delicious October treat? Most people pass by the Black Grapes in favor of Green or Red types on display in the produce department. Admittedly, I often do too. That is until Fall arrives; then I seek Black Seedless Grapes out since that’s when they are at their very best!


Here in October and through early November, Romanesco is in peak season from California.  It’s also the time of year when you stand a better chance than usual of finding it in states like Pennsylvania and New York at farmer markets and stores that carry a broad variety of vegetables.


October is shaping up to be a fantastic time to try out some new Cauliflower recipes. Why? White Cauliflower will be in peak season from local farms in the Northeast.  California grown Cauliflower is also plentiful and likely to be on sale this month too.

SweeTango Apples

Apple-lovers – you’ve gotta try this one. My kids went crazy for SweeTango when they tried their first ones two Octobers ago and we plan to enjoy them again this year!

Acorn Squash

Ah, Fall is here! Time to put away the shorts and get out the jeans, maybe fire up the oven. Speaking of Fall, Fall Squash – aka Hard Squash – aka Winter Squash – is in peak season which means it is readily available, tasting great and priced affordably.

Golden Delicious Apples

“I don’t always eat Golden Delicious, but when I do – it’s during October and November.”


Early October is peak season for Pumpkins.

Apple Cider

Ahhh, nothing says Autumn like fresh Apple Cider. It is like drinking Fall in cup! October and November are the best months of the year to enjoy freshly pressed Apple Cider.

Organic Produce

Best if used by October 20th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Pomegranates

Organic Pomegranates from California are back in season! October and November are the best times of the year to enjoy them fresh.

Organic Pie Pumpkins

October is for Pumpkins. Organic Pie Pumpkins are in peak season from local farms in the Mid-Atlantic, Northeast and Mid-West for your cooking explorations! People love to drink and eat pumpkin “flavored” everything, right? Well, if you’re hoping

Organic Fuji Apples

Sweet! Fresh, fall crop Organic Fuji Apples are now in peak season from Washington. October through February is prime time for this delicious snacking apple.

Organic Fennel (Anise)

Organically grown Fennel is in peak season from California farms, plus a few other parts of the country, during October and November and available at reasonable prices.

Organic Rainbow Carrots

October and early November is a fantastic time cook with Organic Rainbow Carrots since growers are yielding quality harvests, particularly in California.

Organic Asian Pears

Organic Asian Pears are in peak season from Oregon and Washington orchards from mid-September through November.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!