Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by February 23rd

SUMO Citrus

For aficionados of excellent citrus, you’ve got to try SUMO Citrus this winter. Think of it as a Sushi-grade citrus snacking delicacy, in season from California from mid-January through February!

Sweet Red Peppers

There are some really great deals on Sweet Red Peppers available right now! Growers in Mexico are into their peak harvests fresh crop field-grown Sweet Red Peppers. Sizing is big and prices are low (compared to other times of year).

Minneola Tangelos

What are those oranges with the weird knob at the end? Those are juicy, tangy-sweet Minneola Tangelos! Minneola Tangelos are in peak season from California during January, February and March.


Affordable Blueberries that actually taste pretty good in the dead of winter? Indeed!

Organic Produce

Best if used by February 23rd

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Brussels Sprouts

Here in February Organic Brussels Sprouts are in peak season and abundant supply from Mexico, allowing for some of the most affordable pricing of the year.

Organic Cara Cara Oranges

Pink-fleshed, sweet Organic Cara Cara Oranges are perfect for snacking or fun for salads, desserts and prepared with fish. This special variety is in peak season from organic California citrus groves now through March. Enjoy them while they’re at their best!

Organic Blood Oranges

The fine wine of citrus fruits – Blood Oranges are a variety of orange with red flesh that has rich flavors of berry and pomegranate to complement its sweet citrus taste – and they are in peak season now.

Organic Minneola Tangelos

What are those oranges with the weird knob at the end? Those are juicy, tangy-sweet Minneola Tangelos! Organic Minneola Tangelos are in peak season from California during late January, February and March.

Organic Blueberries

Organic Blueberries are always popular, but since it’s summer in Chile, a prime growing area for Blueberries during our winter – we’re in luck!

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!