Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by June 30th

Dark Sweet Cherries

Nothing like a delicious bowl of sweet and flavorful cherries to slow down with, to enjoy – indulge! The 2018 Northwest Cherry season is here and if love this special fruit treat – mid-June through July is your time! Get them while they’re at their peak. By mid-August they’ll be all but gone until next summer.

Leaf Lettuce (local)

Local watch! Red Leaf and Green Leaf Lettuces are in peak season from vegetable farms in New Jersey and from other organic and conventional farms throughout the Mid-Atlantic and Northeast here in June.

Tuscan Cantaloupes

A truly flavorful Cantaloupe is quite special for those of us who are Melon Lovers, but it can seem like an elusive search sometimes. Good news: there is a consistently delicious melon out there for you to look for this summer: USA grown, Tuscan-style Cantaloupes.

Athena Cantaloupes

Athena-style Cantaloupes are in peak season from farms in Georgia and the Carolinas now through early July. Local Athena’s will peak in late July.

SunGold Kiwifruit

Sweet and mellow? Sungold Kiwifruit are a hit! Peak season SunGold Kiwifruit from New Zealand during the summer are available in the US produce departments with broad variety during June through September.

Strawberries (California)

Add Strawberries to your shopping list! Harvests of California Strawberries in now in peak production. Woohoo! Snacking, smoothies, salads, breakfasts, desserts – the possibilities are so fun! Everyone loves fresh Strawberries.

Organic Produce

Best if used by June 30th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Apricots

Organic Apricots are in season from California during June. This year has been a much better growing season on the organically grown fruit with better quality and volumes than 2017!

Organic Blueberries

Organic Blueberries are about to jump into peak season from local harvests in New Jersey, plus from Oregon and Washington later in June and into July! Expect plump, flavorful and sweet Blueberries that are large in size.

Organic Strawberries

Strawberries are a family favorite. It is an indulgence that virtually guilt-free for kids and adults, alike! For all you Strawberry lovers out there – go for it – peak season is in full swing!

Organic SunGold Kiwifruit

Deliciously mellow and sweet, peak season Organic SunGold Kiwifruit are available in the US organic produce departments at natural food stores and food co-ops during June through September!

Organic Donut Peaches

The shape may be flat, but the flavor is not. Organic Donut Peaches are also called Saturn or Flat Peaches thanks to their unique shape. They’re in peak season from California in June and July. Grab one between your thumb and index-finger and snack away!

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!