Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by October 31st

Honeycrisp Apples

Attention Apple Lovers: Honeycrisp Apples are back in season and the good ones are here! Honeycrisp Apples started coming off the trees in a few orchards around the country in late August, but the Honeycrisps available for late September and early October are some of the best.

SweeTango Apples

Apple-lovers – you’ve gotta try this one. My kids went crazy for SweeTango when they tried their first ones two Octobers ago and we plan to enjoy them again this year!

SnapDragon Apples

SnapDragon Apples are suddenly on my radar as an excellent snacking apple – firm, crisp, sweet, attractive dark red color and – very crunchy.

Spaghetti Squash

Spaghetti Squash is in peak season in many growing areas of the country like the Mid-Atlantic, Northeast, Mid-West and more during September, October and November, making it one of the best times of the year to enjoy this unique hard squash at affordable prices and great quality.

Black Seedless Grapes

Are you missing out on a delicious October treat? Most people pass by the Black Grapes in favor of Green or Red types on display in the produce department. Admittedly, I often do too. That is until Fall arrives; then I seek Black Seedless Grapes out since that’s when they are at their very best!

Baby Potatoes

Fall is a great time of year to cook with Baby Potatoes! Harvests in prime growing areas around the US and Canada (like Bakersfield, CA and Prince Edward Island, Canada) are producing high quality, tasty and convenient small-sized Red, Gold, White, Blue and Purple Baby Potatoes for culinary enjoyment.

Organic Produce

Best if used by October 31st

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Spaghetti Squash

Organic Spaghetti Squash is in peak season in many growing areas of the country like Pennsylvania, New York, Wisconsin, Oregon and more now during September through November, making it one of the best time of the year to enjoy this unique hard squash at affordable prices and great quality.

Organic Honeycrisp Apples

Juicy, crispy, flavorful Organic Honeycrisp Apples are now at their best from orchards in Washington and surrounding areas of the Pacific Northwest.

Organic Honeynut Squash

Be on the lookout for a cool new variety of hard squash this September and October from organic farms in Pennsylvania and New York – Honeynut Squash!

Organic Bosc Pears

Like a crunchy pear? Bosc is the right variety for you! Organically-grown Bosc Pears are now in peak season as orchards in Oregon and Washington begin to pack their fall harvest.

Organic SweeTango Apples

You won’t find these everywhere, but if you do find them at a natural foods store, food co-op or other specialty retailer – be sure to try them this October: Organic SweeTango Apples from Washington.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!