Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by December 16th

Satsuma Mandarins

These are a few of my favorite things: tree ripe Local Yellow Peaches in August and tree ripe California Satsuma Mandarins in late November and December. Satsumas, not to be confused with Clementines, are so sweet, flavorful and easy to peel – it’s hard to stop eating them once you start.

Jazz Apples

Need a tasty, crunchy snacking apple now that your local orchard is running out of their best early fall snacking varieties? Jazz Apples, harvested later than other varieties, are in peak season from Washington from late November through March.

Brussels Sprouts

Early winter harvests of Brussels Sprouts from Southern California are abundant this December. That means reasonable prices and great quality – so get cooking!

Green and Red Anjou Pears

Peak season Green and Red Anjou Pears are readily available during late Fall and early Winter. Anjou Pears are good for just about any purpose – snacking, cooking, baking and salads. When their flesh is ripe it’s creamy, juicy and quite sweet.

Organic Produce

Best if used by December 16th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Envy Apples

What’s an Envy? They’re very sweet, have classic flavor with a firm and crunchy texture. Basically, the eating experience Red Delicious wish they were.

Organic Satsuma Mandarins

During December, the peak season for juicy-sweet Organic Satsuma Mandarins is in full swing in California, so look for them in bulk-loose displays or bags at organic produce departments that carry a broad variety of citrus.

Organic Fingerling Potatoes

Organically grown Fingerling Potatoes are now in season from prime-organic-soiled growing regions in Colorado, Washington and Oregon.

Organic Stokes Purple Sweet Potatoes

Purple power! Here’s a cool, seasonal item you might come across in organic produce departments with a broad variety this Fall and Winter: Organic “Stokes Purple” Sweet Potatoes. Read on to learn more:

Organic Comice Pears

Since late fall is high-time for specialty pears, here’s another variety to put on your “gotta try it” list: Comice Pears. Organic orchards in the Pacific Northwest, particularly Oregon, are now shipping peak season Organic Comice Pears.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!