Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by November 26th


Late October through early December is the very best time of the year to enjoy fresh USA grown Pomegranates. More specifically, the prized “wonderful” variety is in season from California during this time.

Fuji Apples

Sweet. Fuji Apples are one of the later harvested varieties of apples during the Fall. They are now in peak season from the local orchards around the US (like NY, PA, MI, MN) plus Organic Fuji are in season from the Pacific Northwest!

Sweet Potatoes

Not only are Sweet Potatoes in peak season, they’re likely on sale for a great value this November for Thanksgiving promotions.


November is an outstanding month to try some recipes that feature Fennel. This crisp, flavorful veggie is in peak season from California and Arizona for fall cooking and salads.


A truly seasonal fruit – the fresh Cranberry harvest from Massachusetts, New Jersey, Wisconsin and Quebec is complete. November is the best month of the year to enjoy them!


Are you a root vegetable fan?  Parsnips are so flavorful when prepared well. Affordable Parsnips are in peak season supply during the fall and winter months. Time to get cooking!

Organic Produce

Best if used by November 26th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Opal Apples

Attention Apple Enthusiasts! Here’s a another variety to be on the lookout for in November, December and into the winter months: Organic Opal Apples. Find out what the clamor is all about.

Organic Sweet Potatoes

Craving some Roasted Sweet Potato Fries or perhaps a Baked Sweet Potato with butter and cinnamon? Well, Organic Sweet Potato season is here!

Organic Persimmons

Persimmons are a fantastic Fall and early Winter flavor – rich, sweet and just a little spiced. Late October through mid-December is peak season for Organic Persimmons from California.

Organic Pomegranates

Organic Pomegranates from California are back in season! October and November are the best times of the year to enjoy them fresh.

Organic Medjool Dates

Nature’s candy, Dates are available year-round. But during the Fall, following the August-September harvest in Arizona and California, Organic Medjool Dates are at their very best and freshest!

Organic Brussels Sprouts

Here in November Organic Brussels Sprouts are in season from New York and California – perfect for Thanksgiving.

Organic Sweet Baby Broccoli

Sweet Baby Broccoli is sold by several names including: Broccolette, Broccolini and Aspiration. Right now, Organic Sweet Baby Broccoli is in peak season from southern California and Arizona. Try it!

Organic Cranberries

Fresh Organic Cranberries from Wisconsin and Quebec, Canada are now in peak season! Time to “think Autumn”, dust off your recipe cards and go to the web for some new recipe ideas to take advantage of these antioxidant-rich, intensely tangy berries.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!