Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

Select the type(s) of produce you're interested in:

Fresh Produce

Best if used by June 13th

Strawberries (California)

Add Strawberries to your shopping list! Harvests of California Strawberries in now in peak production. Woohoo! Snacking, smoothies, salads, breakfasts, desserts – the possibilities are so fun! Everyone loves fresh Strawberries.

Vidalia Sweet Onions

The 2018 Vidalia Sweet Onion crop is at its best! Peak season started in late April, and May and June are the best months to enjoy this seasonal favorite. Fresh Vidalia Sweet Onions will remain in peak season through July and retailers will promoted them frequently.


Orange-skin Apricot varieties are in season from California during late May and June. The Apricot varieties I’ve enjoyed so far are fairly juicy and sweet when softened at room temperature, but more tart when purchased firm.


Throughout much of the year, the search for really flavorful and sweet Honeydew Melons can be a crapshoot. So, when I find a delicious vine-ripened Honeydew with great sugars – I get pretty excited.


It is “prime time” for in season Artichokes from California! Artichoke lovers should have plenty of opportunities to enjoy large sized, tasty Artichokes at reasonable prices during late May and early June.

Organic Produce

Best if used by June 13th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Strawberries

Strawberries are a family favorite. It is an indulgence that virtually guilt-free for kids and adults, alike! For all you Strawberry lovers out there – go for it – peak season is in full swing!

Organic Red Raspberries

If you’re like me, fresh berries of some kind are nice to have around, so with that in mind – there’s great news! All organic berries will be in peak season during June – Strawberries, Blueberries, Blackberries and Raspberries.

Organic Watermelon

It hasn’t felt like watermelon season where I live (Pennsylvania) thanks to a cool and rainy May. But warm weather is on its way, AND Organically grown Watermelons are in season from points south. Late May and June is a good time to enjoy this juicy, sweet fruit.

Organic Vidalia Sweet Onions

Organically grown genuine Vidalia Sweet Onions are in peak season during May and June!

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!