Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by April 20th


Best tasting Blackberries of the year? There are a few peaks to Blackberry production throughout the year from various parts of North America when there are plentiful enough to be affordable but also taste delicious!

Cluster Tomatoes

Fresh is a beautiful thing! And right now fresh, new crop Cluster Tomatoes are beginning their peak season harvests in the greenhouses of Ontario, Canada and Great Lakes states like Ohio, New York and Michigan.

Hothouse Beefsteak Tomatoes

Big, broad-shouldered Hothouse Tomatoes, sometimes called Greenhouse, Beefsteak or Hydroponic Tomatoes, are in a peak season harvest flourish from greenhouses in Ontario, Canada and parts of the Northeast US.

Seedless Cucumbers

What a value! Seedless Cucumbers from fresh crop harvests at Canadian greenhouses are bountiful right now, plus there is still product arriving from greenhouses in Mexico. Keep an eye out for in-store specials on this premium, versatile veggie.

Sweet Corn

Sweet Corn is back! Growers in south Florida are now harvesting their peak Spring crop. This is allowing retailers to begin promoting Sweet Corn with in store and advertised specials.

Organic Produce

Best if used by April 20th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Strawberries

Strawberries are a family favorite. It is an indulgence that virtually guilt-free for kids and adults, alike!  For all you Strawberry lovers out there – go for it – peak season is beginning!

Organic Rainbow Carrots

October and early November is a fantastic time cook with Organic Rainbow Carrots since growers are yielding quality harvests, particularly in California. Can’t find Organic Rainbow Carrots? No worries, traditional Organic Orange Carrots are in steady supply from California this spring.

Organic Ataulfo Mangos

Creamy, golden Organic Ataulfo Mangos from Mexico are in peak season. The Ataulfo variety is often smaller than most other red and green skin varieties, but it also has a much thinner seed in the middle so you get more yummy fruit to enjoy.

Organic Abate Fetel Pears

Abate Fetel Pears are not a commonly grown variety in US orchards, but in certified organic orchards in Argentina (where it is their fall right now) it is peak season for Abate’s.

Organic Asparagus

March and early April will be the peak season for fresh Asparagus from certified organic farms in Mexico and California.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!