Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by October 4th

Honeycrisp Apples

Attention Apple Lovers: Honeycrisp Apples are back in season and the good ones are here! Honeycrisp Apples started coming off the trees in a few orchards around the country in late August, but the Honeycrisps available for late September and early October are some of the best.

McIntosh Apples

No matter what you like to use McIntosh Apples for – peak season has begun in Pennsylvania and New York, so look for fresh crop quality and plenty of “on sale” pricing to take advantage of during late September through October.

Asian Pears

Tender-skinned and sweet Yellow Asian Pears and super-juicy russet-skin Brown Asian Pears are now in peak season from local orchards in Pennsylvania and other varieties will be available through November!

Cactus Pears

Ever see a Cactus Pear, also called Prickly Pear, in the specialty section of a produce department and wonder what it was like? Now is a good time to try since this ancient fruit is in peak season from California during the fall months.

Seckel Pears

Early fall is Seckel Pear season, and these little guys are super sweet! The fresh crop of Seckel Pears is in season from local orchards and from the pear growing regions of the Pacific Northwest.

Butternut Squash

Butternut Squash is now in peak season harvest from farms in the Mid-Atlantic region (along with many other areas of the country) so keep an eye out for affordable pricing on regionally grown product this September and October.

Cotton Candy Grapes

Cotton Candy Grapes from California are in season from August through September.

Organic Produce

Best if used by October 4th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Colored Cauliflower

Fall is peak season for Organic Purple, Orange and Green Cauliflower varieties from commercial organic farms in California as well small regional farms in the Northeast and Northwest.

Organic Honeycrisp Apples

Juicy, crispy, flavorful Organic Honeycrisp Apples are now at their best from orchards in Washington and surrounding areas of the Pacific Northwest.

Organic Golden Berries

Certified Organic Golden Berries from Columbia are being sold in the US. Many natural foods stores, food coops and upscale markets in the Northeast and Mid-Atlantic are promoting Organic Golden Berries this fall and winter, sold in the husk or already peeled.

Organic Sweet Potatoes

Craving some Roasted Sweet Potato Fries or perhaps a Baked Sweet Potato with butter and cinnamon? Well, Organic Sweet Potato season is here!

Organic Baby Sweet Potatoes

The harvest of fresh crop Organic Sweet Potatoes, commonly referred to as Yams, is well under way in California’s Central Valley.

Organic Stokes Purple Sweet Potatoes

Here’s a cool seasonal item you might come across in organic produce departments with a broad variety this Fall: Organic “Stokes Purple” Sweet Potatoes.

Organic Honeynut Squash

Be on the lookout for a cool new variety of hard squash this September and October from organic farms in Pennsylvania and New York – Honeynut Squash!

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!