Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by August 22nd

Yellow Peaches

Early August through early September marks the heart of summer, the time when the very best of the season local Yellow Peaches varieties are harvested in states like Pennsylvania, New Jersey, Maryland, Virginia, West Virginia and New York. Other regions in the South, Mid-West, Pacific Northwest and California are also in their peak seasons…

White Peaches

Soft fruit growers in the San Joaquin Valley of California are now harvesting some of their best free-stone varieties of White Peaches here in August like Snow Jem and Pink Moon.

Heirloom Tomatoes

Summer Vine Ripe Tomatoes are awesome because they have flavor. For those that what even more intrigue for their taste buds, August is prime time for Heirloom Tomatoes.

Chili Peppers

Heighten your senses. Get a rush. Spike your endorphin levels this month with some natural heat. Chili Peppers are in peak season at local farms so there’s no better time to try spicing things up! Fresh salsa, relishes, sauces, salads, grilled, roasted and stuffed – go for it!

SunGold Kiwifruit

Sweet and mellow?  Sungold Kiwifruit are a hit!  Peak season SunGold Kiwifruit from New Zealand during the summer are available in the US produce departments with broad variety during July through September.

Athena Cantaloupes

During the heat of mid-summer Delaware, New Jersey, Mart and Pennsylvania Athena Cantaloupes are exquisite – extra juicy and sweet rich melon flavor.


Pluots: when you want to “upgrade your plums.”
July and August are peak season for California Pluots the best tasting varieties that come in several types: red, speckled, yellow, black and green. Then, they’ll be out of season until next summer. Various Pluot varieties are picked each week in the sunny orchards of the San Joaquin Valley in California.

Organic Produce

Best if used by August 22nd

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Champagne Grapes

Organic Champagne Grapes taste rich and deeply sweet with a hint of tanginess underneath. Try a pack of these this August just for fun.

Organic Rainbow Cherry Tomatoes

Here’s a seasonal product full of flavor to keep an eye out for during August from local farms: Organic Mixed Cherry Tomato Medley, also called Organic Rainbow Cherry Tomatoes.

Organic Eggplant

It’s a great time to experiment with some Eggplant recipes since Certified Organic Eggplant is in peak season now through late September from local farms in the Mid-Atlantic and Mid-West, like Lady Moon Farms in Chambersburg, PA.

Organic SunGold Kiwifruit

Peak season Organic SunGold Kiwifruit are available in the US organic produce departments at natural food stores and food co-ops during July through September.

Organic Fresh Figs

Organic Fresh Figs are here! August and September will be the peak season for Organic Fresh Figs from California. The main variety you’ll find in organic produce sections and natural foods stores right now is the classic Black Mission Fig with charcoal black skids and sweet flesh. Sticky-sweet green skin varieties are also available – a must try for fig lovers.

Organic Shishito Peppers

Organic Shishito Peppers are in season during late summer from specialty produce growers in California along with some local growers on other parts of the country.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!