Fresh Produce

Organic Produce

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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by January 17th

Cara Cara Oranges

Pink-fleshed Cara Cara Oranges are perfect for snacking – sweet, flavorful and packed with healthy stuff for your body. This special variety is in peak season from California citrus groves now through March. Enjoy them while they’re at their best!

Navel Oranges

Now that the season is going full tilt, California grown Organic and Conventional Navel Oranges are beginning to taste their juicy, flavorful best – a balance of sweetness and acidity.

Blood Oranges

The fine wine of citrus fruits – Blood Oranges are a variety of orange with red flesh that has rich flavors of berry and pomegranate to complement its sweet citrus taste – and they are in peak season now.

Blueberries

Affordable Blueberries that actually taste pretty good in the dead of winter? Indeed! It’s summer in Chile – a prime growing area for Blueberries.

Romaine Hearts

From the irrigated fields of southern Arizona and northern Mexico, Romaine Hearts are in a period of bumper harvests this January.

Gold Pineapples

Gold Pineapples from Costa Rica are plentiful here in early January. Expect to find some advertised and in-store specials at stores. Take advantage of this sweet, tropical fruit!

Broccoli

Broccoli, especially Broccoli Crowns, is in a peak season harvest flush at farms in both Florida and Arizona, creating advertised and in-store specials for many stores. Eat smart and save money!

Organic Produce

Best if used by January 17th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Blueberries

Get your Blueberry on! Tasty Organic Blueberries from Chile, where summer is just beginning, are in peak season.

Organic Baby Spinach

An all-purpose clean green that’s mild in flavor, convenient to use and affordable? You bet!

Organic Cara Cara Oranges

Pink-fleshed, sweet Organic Cara Cara Oranges are perfect for snacking or fun for salads, desserts and prepared with fish. This special variety is in peak season from organic California citrus groves now through March. Enjoy them while they’re at their best!

Organic Navel Oranges

Now that the season is going full tilt California grown Organic Navel Oranges are beginning to taste their juicy, flavorful best – a balance of sweetness and acidity. The classic orange flavor will get even sweeter as the season progresses – now through April.

Organic Grape Tomatoes

Organic farms and greenhouses in Mexico are harvesting abundant quantities of Organic Grape Tomatoes during late fall this year. South Florida organic growers of field tomatoes also have plenty of nice Grape Tomatoes.

Organic Cucumbers

Smart buy alert for salad lovers and at home juicers! Organic Cucumbers are in such abundance from organic farms in Mexico (where growers have added acreage this winter) and from Florida organic growers right now that prices are very affordable.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!

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