Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by January 29th

Red Grapefruit

If you only eat one fresh Grapefruit this year – do it between now (January) and March. Why? Yeah, eating Grapefruit has lots of health benefits, but that’s not the main reason. Flavor – that’s why! Red, Pink and Ruby varieties of Grapefruit from citrus groves in prime growing regions in Florida and Texas are their very best right during these winter months.

Ruby Frost Apples

There are lots of cool, new apple varieties to try so why do I like this one? Ruby Frost Apples, available during January and February, have a crisp and juicy texture that’s not overly dense. The flavor is both sweet and tart like many of the other new premium snacking varieties, quite good, though not what I would call intense.

Cara Cara Oranges

Pink-fleshed Cara Cara Oranges are perfect for snacking – sweet, flavorful and packed with healthy stuff for your body. This special variety is in peak season from California citrus groves now through March. Enjoy them while they’re at their best!

Blood Oranges

The fine wine of citrus fruits – Blood Oranges are a variety of orange with red flesh that has rich flavors of berry and pomegranate to complement its sweet citrus taste – and they are in peak season now.

Heirloom Navel Oranges

Are you a connoisseur of fine oranges? Perhaps you’re just someone who wants to make sure their likelihood of getting delicious tasting Navel Oranges is high? Good news – Heirloom Navel Oranges from California are coming into season. Mid-January through early April will be the best time of the year to try them!

Organic Produce

Best if used by January 29th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Ambrosia Apples

Extra sweet, finely crisp – Organic Ambrosia Apples are a snacking delight! Certified Organic Ambrosia Apples from Washington state and British Columbia, Canada from this Fall’s crop are in peak season through mid-winter. If you prefer all-sweet apples give Organic Ambrosia Apples a try.

Organic Granny Smith Apples

Sometime you just crave mouth-wateringly tart apple. Organic Granny Smith Apples from this past fall’s harvest in Washington remain in peak season supply and quality through the winter months.

Organic Meyer Lemons

Organic Meyer Lemon groves planted several years ago in California are now beginning to produce significant volumes. With winter being the peak season for this variety, look for Organic Meyer Lemons in the organic produce section where you shop.

Organic Kumquats

Organic Kumquats from small organic citrus groves in Southern California are in peak season during January, February and into March. Just given them a rinse under cold and you’re ready to use eat! Yep, eat whole like sweet-tart natural candy.

Organic Colored Bell Peppers

This January through February is shaping up to be a great time to snack and cook with Red, Yellow and Orange Bell Peppers.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!