What’s Fresh!

Skip the can!

Late October and all of November is the best time for fresh Cranberries. Let’s talk about them, and learn an easy Cranberry Sauce recipe along the way.

Related Produce:
• Cranberries
• Organic Cranberries

Fresh Produce

Best if used by November 30th

Brussels Sprouts

Brussels Sprouts from California are abundant this November. That means reasonable prices and great quality – so get cooking! Do I smell Brussels Sprouts and Bacon as a Thanksgiving side?

Sweet Potatoes

Not only are Sweet Potatoes in peak season, they’re likely on sale for a great value this November for Thanksgiving promotions.

Jazz Apples

Need a tasty, crunchy snacking apple now that your local orchard is running out of their best early fall snacking varieties? Jazz Apples, harvested later than other varieties, are in peak season from Washington from late November through March.


A truly seasonal fruit – the fresh Cranberry harvest from Massachusetts, New Jersey, Wisconsin and Quebec is complete.


Are you a root vegetable fan?  Parsnips are so flavorful when prepared well. Affordable Parsnips are in peak season supply during the fall and winter months. Time to get cooking!

Organic Produce

Best if used by November 30th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Persimmons

Persimmons are a fantastic Fall and early Winter flavor – rich, sweet and just a little spiced. Late October through mid-December is peak season for Organic Persimmons from California.

Organic Sweet Potatoes

Craving some Roasted Sweet Potato Fries or perhaps a Baked Sweet Potato with butter and cinnamon? Well, Organic Sweet Potato season is here!

Organic Stokes Purple Sweet Potatoes

Purple power! Here’s a cool, seasonal item you might come across in organic produce departments with a broad variety this Fall and Winter: Organic “Stokes Purple” Sweet Potatoes. Read on to learn more:

Organic Cranberries

Fresh Organic Cranberries from Wisconsin and Quebec, Canada are now in peak season! Time to “think Autumn”, dust off your recipe cards and go to the web for some new recipe ideas to take advantage of these antioxidant-rich, intensely tangy berries.

Organic Satsuma Mandarins

During Late November and through December, the peak season for juicy-sweet Organic Satsuma Mandarins is in full swing in California, so look for them in bulk-loose displays or bags at organic produce departments that carry a broad variety of citrus.

Organic Medjool Dates

Nature’s candy, Dates are available year-round. But during the Fall, following the August-September harvest in Arizona and California, Organic Medjool Dates are at their very best and freshest!


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!