Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by December 23rd

Satsuma Mandarins

These are a few of my favorite things: I look forward to tree ripe Local Peaches in August and tree ripe California Satsuma Mandarins in December. Satsumas are prized by citrus enthusiasts. Why? As a Mandarin, Satsumas are easy

Clementine Mandarins

There’s nothing quite like peak season – which is December! Yes, Clementines (or other easy-peel Mandarins) are available almost year-round from somewhere in the world these days, and have been prominent in produce departments since early November.

Jazz Apples

Need a tasty, crunchy snacking apple now that your local orchard is out of their best early fall varieties? Jazz Apples, harvested later than other varieties, are in peak season from Washington. This tangy, sweet and crunchy variety is a winner!

Green Beans

Green Beans from south Florida have benefited from good growing conditions this fall. The crops is also good on the West Coast out of southern California and Mexico.

Campari Tomatoes

There’s an abundance of Campari Tomatoes being harvested in greenhouses in Texas and Mexico here in late fall. This is creating promotional opportunities on this premium full-flavor Tomato for some stores which is typically sold in a 1 lb container.

Organic Produce

Best if used by December 23rd

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Fingerling Potatoes

Organically grown Fingerling Potatoes are now in season from prime-organic-soiled growing regions in Colorado, Washington and Oregon.

Organic Grape Tomatoes

Organic farms and greenhouses in Mexico are harvesting abundant quantities of Organic Grape Tomatoes during late fall this year. South Florida organic growers of field tomatoes also have plenty of nice Grape Tomatoes.

Organic Satsuma Mandarins

During December, the peak season for juicy-sweet Organic Satsuma Mandarins is in full swing in California, so look for them in bulk-loose displays or bags at organic produce departments that carry a broad variety of citrus. Now that Satsumas are tasting their best,

Organic Opal Apples

Attention Apple Enthusiasts! Here’s a variety to be on the lookout for in late November, December and into the winter months: Organic Opal Apples. The Opal variety looks like a Golden Delicious with some brown russeting near the

Organic Fuji Apples

Sweet! Fresh, fall crop Organic Fuji Apples are now in peak season from Washington. October through February is prime time for this delicious snacking apple.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!