What’s Fresh!

USA Cherry, Blueberry Seasons Kick Off Ahead of Memorial Day!

Mid-May through July is peak season for delicious and snackable fresh Cherries and Blueberries!

The California Dark Sweet Cherry will be at its peak from mid-May through mid-June, followed by the famous Northwest Cherry season late June through July. Yum!

USA Blueberries will be in peak season from Florida, Georgia, North Carolina and California during May and into June, followed by New Jersey, Michigan, Oregon, Washington and Canada from mid-June into early August. Time to enjoy them at their best.

Dark Sweet Cherries
Blueberry Buckle Recipe

Watermelon Sticks for Easy Finger Food!

Late April through May is peak season for spring crop organic and conventional Red Seedless Watermelons from Florida! Tips on how to avoid a bad one and for how to cut this delicious, refreshing treat into easy to eat sticks.

Seedless Watermelon

May’s Best – Strawberries, Rhubarb, Vidalia Sweet Onions!

It’s Spring everybody! May is one of my favorite months for picnic produce – let’s check out a few of my favorites.

Vidalia Sweet Onions


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!