Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by July 24th

Dark Sweet Cherries

Nothing like a delicious bowl of sweet cherries to slow down with, to enjoy – indulge! Cherry season 2017 is here and if love this special fruit treat – July is your time!  Get them while they’re at their peak. By mid-August they’ll be all but gone until next summer.

Rainier Cherries

Some crave the best quality tuna freshly caught for hand crafted sushi. Some crave specially aged beef prepared with an expert’s touch. Me? I crave big, sweet, juicy Rainier Cherries!  On the 3rd of July I ate some huge, plump and delicious Rainier Cherries that made me exclaim, “That’s what I call ‘sushi-grade’ fruit!”

Donut Peaches

Flat-out fun to eat! It’s Donut Peach season! Local tree fruit growers in Virginia have started their flat peach harvest and the Pennsylvania harvest will be here by late July. Organic and conventional Saturn Peaches are in season now from California for the summer season.

Yellow Nectarines

So other than berries, what fruit have I been snacking on each day this week? Yellow Nectarines from California have been tasting awesome!


Pluots: when you want to “upgrade your plums.”
July and August are peak season for California Pluots the best tasting varieties that come in several types: red, speckled, yellow, black and green. Then, they’ll be out of season until next summer. Various Pluot varieties are picked each week in the sunny orchards of the San Joaquin Valley in California.

Grape Tomatoes

The snacking tomato! Local Grape Tomato farms from the coastal Eastern Seaboard to Virginia to New Jersey to Pennsylvania and New England later this month are now beginning to pick their peak summer crop. Mid-July through August will be prime harvest time.


Green Squash, also referred to as Zucchini, is in a peak season plentiful harvest from farms along the Eastern Seaboard and Mid-Atlantic (and my garden!). Keep an eye out for in-store specials where you shop. Enjoy the mild flavor of fresh Zucchini julienned raw for salads or pastas, simply steamed, sautéed with oil and garlic, baked into pies and quiches, or cooked in stews and casseroles. It’s also great on the grill!


The New Jersey Blueberry crop is in full swing and eating quality has been good so far. There are great eating Blueberries in season from the Pacific Northwest too. Organic Blueberries from New Jersey, California, Oregon and Washington will be in peak season through mid-July as well.

Organic Produce

Best if used by July 24th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Dark Sweet Cherries

July is cherry season! And certified Organic Dark Sweet Cherries and Organic Rainier Cherries will at their best flavor and availability for the 2017 summer season this month, but before you know it – as in, by late July – they’ll be gone until next year! Try some while they’re still available.

Organic Rainier Cherries

July is Organic Cherry season! And this year we are fortunate to be enjoying a bumper crop of jumbo sweet and juicy Organic Rainier Cherries!

Organic Yellow Peaches

Organic Yellow are now in peak season from California. The fruit coming off the trees is juicy and has nicely balanced sweet-tangy flavor. That flavor and sweetness is getting better each week of the summer. Enjoy!

Organic Apricots

Some of the most beautiful looking and best tasting Organic Apricots of the year are now in season from Washington.

Organic Tommy Atkins Mangos

Organic Mangos are in their peak season from Mexico.  Harvests are plentiful this June so expect some great deals on Organic Mangos through early July on the popular “Tommy Atkins” variety have dark red blush over dark green skin.

Organic Blueberries

Organic Blueberries are in peak season from local harvests in New Jersey, plus from California. The Organic Blueberry harvest from the Pacific Northwest is poised for a big harvest in late June through July. Expect plump, flavorful and sweet Blueberries that are large in size.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!