Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by June 13th


Fresh Spinach that is full size, the kind sold on the wet veg case of the produce department in bunches with the stem, is in season right now from local farms in New Jersey and other areas throughout the Mid-Atlantic! The NJ Spinach is more of a “savoy” variety with dark-green leaves that are curlier than what is typically grown in California.

Red Flame Seedless Grapes

Fresh crop Red Seedless Grapes are now in peak season from Mexico and just getting started in the Coachella, CA are too.  The crunchy and sweet Red Flame variety is prominent here in late May and June. I love them!  So do my kids.


Orange-skin Apricot varieties are in season from California during late May and June. The Apricot varieties I’ve enjoyed so far are fairly juicy and sweet when softened at room temperature, but more tart when purchased firm.

Dark Sweet Cherries

Cherry season 2017 is here, and it’s going to be a good one!  Nothing like a delicious bowl of sweet cherries to slow down with, to enjoy – indulge!

California Strawberries

Add Strawberries to your shopping list! Harvests of the spring crop of California Strawberries in now in full swing. Woohoo! Snacking, smoothies, salads, breakfasts, desserts – the possibilities are so fun! Everyone loves fresh Strawberries.

Gold Pineapples

Gold Pineapples from Costa Rica and Honduras will be plentiful this late May and June. Extra volume is being sent to the US to help move this harvest flush – especially on jumbo sized fruit!

Organic Produce

Best if used by June 13th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Sweet Baby Broccoli

Sweet Baby Broccoli is sold by several names including: Broccolette, Broccolini and Aspiration. Right now, Organic Boccolette is back in peak season from California. Try it!

Organic Red Flame Seedless Grapes

Crunchy, fresh crop Organic Grapes for snacking? Ah, what a treat! Organic Grapes are special since you can’t get them 365 days a year – only when they’re in season. That time is now.

Organic Strawberries

Strawberries are a family favorite. It is an indulgence that virtually guilt-free for kids and adults, alike! For all you Strawberry lovers out there – go for it – peak season is in full swing!

Organic Seedless Watermelon

Sweet and crisp Red Seedless Watermelon is a treat and when it is organically grown, that means a lot to some folks too! Spring crop Organic Red Seedless Watermelons are in peak season for late May and June enjoyment from Florida and Mexico.

Organic Gold Pineapples

Organic Pineapples from Costa Rica with sweet are in are period of peak harvests right now. Quality and flavor are very good and prices are at their lowest so far this year!

Organic Cantaloupe

Certified Organic Cantaloupes are back in season! The late spring crop of Organic Cantaloupes from southern California and Mexico is coming in nicely.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!