Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by March 2nd

California Mandarins

True Clementine variety Mandarins are out of season. Now what?

Well, there’s good news for easy-peel citrus fans – from school kids to grandparents. There’s a fresh crop variety of Mandarin now in season from citrus groves in California’s San Joaquin Valley = W. Murcott Mandarins.

Red Grapefruit

If you only eat one fresh Grapefruit this year – this is the month to do it.


Saa-weet! Strawberries are on Sale this week! But wait, are they any good? What can I expect?

Here’s what I’ve found in tasting samples right off the truck the past several days and eating lots of berries with my family for snacking this past weekend.

Brussels Sprouts

Winter harvests of Brussels Sprouts from Southern California, Arizona and Mexico are abundant this February and March. That means great prices and great quality – so get cooking!

Red Seedless Grapes

It may still be winter here in the States but it is summertime down in Chile! That means Red Seedless Grapes are in peak season.

Organic Produce

Best if used by March 2nd

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Formosa Papaya

Organically grown Papaya is becoming easier to find in the US lately thanks to a variety called “Formosa” that is being grown in a particular micro-climate of Mexico.

Organic Murcott Mandarins

What’s a good organic citrus fruit that’s highly snackable, easy to peel and sweet? Well, Organic Clementines from California are out of season. But before you shed any tears, there’s some good news.

Organic Red Grapefruit

If you only like Grapefruit when it is sweet and mild – February through March is your time! Whoever convinced you that you need to sprinkle sugar on a halved Grapefruit didn’t have peak season fruit.

Organic Blood Oranges

The fine wine of citrus fruits – Blood Oranges are a variety of orange with red flesh that has rich flavors of berry and pomegranate to complement its sweet citrus taste – and they are in peak season now.

Organic Brussels Sprouts

Fall is when most people think about cooking with Brussels Sprouts at home for the latest dish they tried in a restaurant or saw online, but late winter and early spring is prime time for the best availability, quality and affordability of organically grown Brussels Sprouts.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!