Fresh Produce

Organic Produce

Fresh Produce

Best if used by November 5th


Late October through early December is the very best time of the year to enjoy fresh USA grown Pomegranates. More specifically, the prized “wonderful” variety is in season from California during this time.

SnapDragon Apples

SnapDragon Apples are definitely on my radar as an excellent snacking apple – firm, crisp, sweet, attractive dark red color and – very crunchy.

Acorn Squash

Ah, Fall is here! Time to put away the shorts and get out the jeans, maybe fire up the oven. Speaking of Fall, Fall Squash – aka Hard Squash – aka Winter Squash – is in peak season which means it is readily available, tasting great and priced affordably.

Bosc Pears

Tasteful, elegant yet rustic, Bosc Pears, known for their sweet flavor and crunchy texture, are entering their peak season during the autumn months.

Black Seedless Grapes

Are you missing out on a delicious October treat? Most people pass by the Black Grapes in favor of Green or Red types on display in the produce department. Admittedly, I often do too. That is until Fall arrives; then I seek Black Seedless Grapes out since that’s when they are at their very best!

McIntosh Apples

No matter what you like to use McIntosh Apples for – peak season has begun in Pennsylvania and New York, so look for fresh crop quality and plenty of “on sale” pricing to take advantage of during late September through November.

Cortland Apples

Break out grandma’s recipe cards East Apple Fans, Cortland Apple season is here! This variety was developed over 100 years ago in upstate New York and remains popular during the fall and early winter in New England and the Mid-Atlantic.

Organic Produce

Best if used by November 5th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Ambrosia Apples

Extra sweet, finely crisp – Organic Ambrosia Apples are a snacking delight! Certified Organic Ambrosia Apples from Washington state and British Columbia, Canada from this Fall’s crop are in peak season through mid-winter. If you prefer all-sweet apples give Organic Ambrosia Apples a try.

Organic Spaghetti Squash

Organic Spaghetti Squash is in peak season in many growing areas of the country like Pennsylvania, New York, Wisconsin, Oregon and more now during September through November, making it one of the best time of the year to enjoy this unique hard squash at affordable prices and great quality.

Organic Brussels Sprouts

The fall harvests of Organic Brussels Sprouts from farms in New York and Wisconsin are in peak season for late October through early November.

Organic Granny Smith Apples

Sometimes you just crave tart apple…mouth-wateringly tart. Granny Smith will deliver on that. Organically grown Granny Smith Apples are now in peak season from Washington – quality is very nice.

Organic Pomegranates

Time to get at them Arils, because Organic Pomegranates from California are in peak season! Mid-October through November is the best time of the year to enjoy this ancient fruit loaded with delicious, rich flavor and powerful antioxidants.


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!