What’s Fresh!

Organic Stone Fruit for July Snacking!

July marks the peak season for organically grown Peaches (white and yellow flesh varieties), Plums (black/purple and red skin), and Nectarines (white and yellow flesh) from California. Let’s look at selection and storage tips.

Zucchini, Shishito Peppers and other July Garden Favs!

July really begins garden season in many parts of the country. Jon discusses Goldbar Squash (aka Yellow Zucchini), Green Squash (aka Zucchini), Shishito Peppers for an easy appetizer, and the coming start of Vine Ripe Tomatoes.

Cotton Candy Grapes – and other early July BIG flavor fruit!

What’s the deal with “Cotton Candy” Grapes? Candy Snap Grapes? Skylar Rae Cherries? Jon’s taste-testing the good stuff for early July. We’ve got peak season summer Washington Cherries, New Jersey Blueberries tips and more.

Athena-style Cantaloupes vs Western Cantaloupes!

Did you know there’s more than one type of Cantaloupe? Athena-style Cantaloupes are grown on the East Coast and parts of the mid-West. They’re typically softer, juicy and more fragrant. Learn more about the differences between this summer variety and the traditional Cantaloupes grown in Arizona and California.

Athena Cantaloupes

June Taste Test: Apriums, Velvet Apricots, Yellow Nectarines!

Bella Jewel Apriums with deep burgundy flesh, Black Velvet Apricots (Midnight Apricots) with purple fuzzy skin and flavorful flesh, and good ol’ Yellow Nectarines. Here’s what I’m enjoying in late June!

Yellow Nectarines

Organic Grapes back for June, White vs. Yellow Peaches!

Fresh crop Seedless Red and Green Seedless Grapes are back in season for June snacking – organic and conventional from Sonora, Mexico and Coachella, California. What’s the difference between Yellow and White flesh Peaches? Learn more about in-season fruit for June 2019.

Red Flame Seedless Grapes

FRESH Apricots for June!

Delicate with a unique texture and distinctive flavor, fresh Apricots are worth a try for May, June and July snacking. I’ll share tips on selecting and ripeness. Plus, have you tried Campari cocktail tomatoes?

Campari Tomatoes
From the Produce Geek’s kitchen: Fresh Bruschetta Recipe!

Amazing Mangos for May and June!

Sweet, tropical, delicious – Mangos are in peak season from Mexico and the Caribbean for May and June. Creamy Ataulfo (aka Honey) Mangos, fruity Tommy Atkins Mangos, caramel-rich and juicy Haitian Francis Mangos: both organic and conventional. Discover something new – you’ll fall in love with them! Mango Ripeness and Mango cutting tips.

Ataulfo Mangos
Tommy Atkins Mangos
Haitian Mangos

Watermelon Sticks for Easy Finger Food!

Late April through May is peak season for spring crop organic and conventional Red Seedless Watermelons from Florida! Tips on how to avoid a bad one and for how to cut this delicious, refreshing treat into easy to eat sticks.

Seedless Watermelon


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!