Slightly acidic, slightly sweet – thick, meaty and perfect for slicing – it’s Vine Ripe Tomato time! Tomatoes that TASTE like… like, well, Tomatoes. What a concept! Why is it that Tomatoes are often more flavorful at your favorite supermarket, produce market or stand during the height of summer? Two things: Vine Ripening. Great Varieties.
Here’s the deal. Tomatoes soften as they ripen and the longer growers leave them on the vine to become ripe, the less time they have to ship them to stores and the less time stores have to sell them without many of the Tomatoes going bad. So during most of the year a large percentage of Tomatoes are picked at maturity, but are still green and hard to allow for long shelf life needed to over-come shipping time and distance. Those are technically referred to as “Mature Greens” even though the product is sometimes sold as “Vine Ripe” once the fruit ages and colors up to close to red. Time, warmth and ethylene gas ripen the Mature Greens to a dark pink to red color, but the fruit is still firm and lacks flavor.
True Vine Ripened Organic Tomatoes are grown outside in rich soil fields that are cared for without the use of synthetic chemicals and bolstered with compost, ripen in the summer sun, and are picked from the vine when the Tomato is almost light red in color so that the fruit quickly turns dark red post-harvest. Organic Vine Ripe Tomatoes are delicate and have short shelf life, but man, is the flavor worth it! And for even bigger, bolder flavors try Organic Heirloom variety Tomatoes in August and September.