About Us

What is ProduceGeek.com?

ProduceGeek.com is your source for fresh updates on “what’s best RIGHT NOW from an industry insider.” What does that mean? Jonathan K. Steffy is an expert on fruits and vegetables and he shares his freshest insight and market knowledge with you. This is information you can take with you each week to the grocery store, supermarket, farmer market, natural foods store or coop to help you invest your money in flavor and healthiness. Invest? Yes, invest your money on fresh produce that is in season, delicious, good quality or a good value – instead of spending money on out of season, old crop, expensive or just the same ol’ standby items.

Here’s how we help you stay in the “fresh-know”:

• FREE Eat This Now e-Newsletter: 5 items that are likely to rock! each week, including the Organic Pick of the Week
• Fresh tweets at twitter.com/TheProduceGeek
• Fresh posts at facebook.com/ProduceGeek
• Fresh videos at youtube.com/TheProduceGeek

Our Story

For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling!

Well, after some serious prodding, one buddy in particular demanded I send out a weekly email update to help him shop for fresh produce. A few other folks said, “Man, you gotta turn this into a website, people would love seeing this information.” My longtime friend, Justin Reber, who happens to be a talented designer and web expert, offered to craft and manage the website. Together we started ProduceGeek.com and began publishing the Eat This Now e-newsletter that comes out every Monday. And by the way, the photographs are as fresh as the content, typically shot in the kitchens, at a farmer market or in a major produce warehouse just days or even hours before getting posted.

Thank you for visiting our website!

Jonathan K. Steffy and Justin H. Reber

The Geeks

Jonathan K. Steffy
Chief Officer of Delicious Content
jksteffy@producegeek.com

Produce is my passion! I love eating it, selling it, studying it and talking about it. Growing up I helped my Dad in our garden and worked for a farm that grew summer produce to sell at their farmer market stand. At the end of college I took an internship with Four Seasons Produce in Ephrata, PA and have been there ever since – over 10 years. Currently, I lead the a group of produce professionals who sell organic and conventional produce to Supermarkets, Natural Food Stores, Coops, Chain stores and other Wholesalers in the Mid-Atlantic and Northeast as the Sales Manager. In addition to being a total geek for produce, I’m a family man, chow-hound, and Eagles and Phillies fan. “Here’s to fresh!”


Justin H. Reber
Chief Officer of Coolness & Design
justin@producegeek.com

Pay no attention to the man behind the curtain.

Disclaimer and Disclosure

The Produce Geek, Jonathan K. Steffy, is employed by Four Seasons Produce, Inc. as the Sales Manager, where he gets much of his “industry insider” information. This website is a separate business. In April of 2011 ProduceGeek.com partnered with Four Seasons Produce to make the content of this website more available to stores that Four Seasons Produce supplies produce to so that those stores can get helpful information about What’s Best Right Now to their shoppers. That said, Four Seasons Produce is a really cool company, and if you’re in the produce or retail industry you should totally do business with them.

Wondering where to find the items described on this site? Email us and we’ll do our best to recommend a store or market. Oh, and readers: conditions greatly vary from store to store, so you may not find produce as fresh as sometimes described on this site – if so, ask for some fresh stuff from the back or find a new place to shop.

The opinions here-in are only those of the owners of ProduceGeek.com and it’s content contributors. Foward our links and e-newsletters all you want, but the content of this website may not be reproduced without the consent of Produce Geek Enterprises. Thanks for reading and caring about your food!