Fresh Produce

Organic Produce


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

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Fresh Produce

Best if used by July 28th


Great-tasting Summer Blueberries are at their best – flavor, quality and price – through mid to late July. Get some at their peak!

Rainier Cherries

Some crave the best quality tuna freshly caught for hand crafted sushi. Some crave specially aged beef prepared with an expert’s touch. Me? I crave big, sweet, juicy Rainier Cherries!  On the 3rd of July I ate some huge, plump and delicious Rainier Cherries that made me exclaim, “That’s what I call ‘sushi-grade’ fruit!”

Dark Sweet Cherries

Nothing like a delicious bowl of sweet and flavorful cherries to slow down with, to enjoy – indulge! The 2018 Northwest Cherry season is here and if love this special fruit treat – mid-June through July is your time! Get them while they’re at their peak. By mid-August they’ll be all but gone until next summer.

White Peaches

Peach fruit growers in the San Joaquin Valley of California are now harvesting some of their varieties of White Peaches here in July and that will continue into mid-August. Local White Peaches will come into from Pennsylvania and New Jersey this for late-July and August.


Pluots: when you want to “upgrade your plums.”
July and August are peak season for California Pluots the best tasting varieties that come in several types: red, speckled, yellow, black and green. Then, they’ll be out of season until next summer. Various Pluot varieties are picked each week in the sunny orchards of the San Joaquin Valley in California.

Sweet Corn (Local)

Peak season for Local Sweet Corn has arrived in the Mid-Atlantic, Northeast and Mid-West regions and will continue through Labor Day weekend.

Organic Produce

Best if used by July 28th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Rainier Cherries

July is Organic Cherry season! And this year we are fortunate to be enjoying a bumper crop of jumbo sweet and juicy Organic Rainier Cherries!

Organic Blueberries

Organic Blueberries continue in peak season from local harvests in New Jersey, plus from Oregon, Washington and British Columbia through July. Expect plump, flavorful and sweet Blueberries that are large in size.

Organic Yellow Peaches

Organic Yellow Peaches are now in peak season from California. The fruit coming off the trees is juicy and has nicely balanced sweet-tangy flavor. That flavor and sweetness is getting better each week of the summer. Enjoy!

Organic Dark Sweet Cherries

July is cherry season! Certified Organic Dark Sweet Cherries are at their best flavor and availability for the 2018 summer season this month, but before you know it – as in, by late July – they’ll be gone until next year! Try some while they’re still available.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!